Program Length: 4 years
Degree Type: Management
The aim of marketing is to cultivate senior specialists of Business Administration, to help them acquire specific knowledge and ability of Management, Economics, Marketing, etc. so that it’s possible for these senior specialists to work on special aspects of Marketing, Management, Education, Scientific Research of enterprises and government.
Students of this major mainly study basic theory and basic knowledge of marketing and Business Administration. They are capable of analysis and solve marketing issues after the system and essential training of Marketing methods and skills. The graduates should have knowledge of the following six aspects knowledge and ability, master the basic theory and knowledge of management, economics and modern marketing; master the qualitative and quantitative analysis methods of marketing; have strong verbal and written expression, interpersonal communication, analysis and solution capabilities to practical problems of marketing; familiar with our marketing principles, policies and regulations, practices and rules of international marketing; understand the forefront theory and developments of the marketing; master the basic methods of document retrieval and information query; have the capabilities of scientific research and practical work.
The course is divided into 4 academic years with each part comprising a number of modules as listed below (follow the links to find out more about each module).
Market Survey and Forecast
Customer Relationship Management
Management Research Approach
Nonprofit Organization Marketing
Graduation Thesis (Design)