Nanjing University of
Information Science & Technology


Program Code: 110202
Program Length: 4 years
Degree Type: Management


Brief Introduction:
The aim of marketing is to cultivate senior specialists of Business Administration, to help them acquire specific knowledge and ability of Management, Economics, Marketing, etc. so that it’s possible for these senior specialists to work on special aspects of Marketing, Management, Education, Scientific Research of enterprises and government.
Students of this major mainly study basic theory and basic knowledge of marketing and Business Administration. They are capable of analysis and solve marketing issues after the system and essential training of Marketing methods and skills. The graduates should have knowledge of the following six aspects knowledge and ability, master the basic theory and knowledge of management, economics and modern marketing; master the qualitative and quantitative analysis methods of marketing; have strong verbal and written expression, interpersonal communication, analysis and solution capabilities to practical problems of marketing; familiar with our marketing principles, policies and regulations, practices and rules of international marketing; understand the forefront theory and developments of the marketing; master the basic methods of document retrieval and information query; have the capabilities of scientific research and practical work.


Course Content:
The course is divided into 4 academic years with each part comprising a number of modules as listed below (follow the links to find out more about each module).

Semester 1
Advanced Mathematics
College English
Computer Basis

Semester 2
Linear Algebra
C Language Programming
VFP Programming

Semester 3
Strategic Management
Economic Law
Consumer Behavior
Financial Management
Theory and Perfecting of International Trade

Semester 4
Management Information System
International Marketing
Commodity Science
Modern Selling
Human Resource Management
Service Marketing

Semester 5
Marketing Planning
Market Survey and Forecast
Organizational Behavior
Brand Management
Price Decision
Channel Decision
Business Negotiation
Enterprise Management
Customer Relationship Management

Semester 6
Management Research Approach
Operations Research
Product Decision
Network Marketing
Chain Operation
Nonprofit Organization Marketing
Specialized English

Semester 7
System Engineering
Modern Advertising
Practical Writing

Semester 8
Graduation Thesis (Design)